Digital Talent Assessment for the Malaysian Tourism Industry

A Research Framework

Abstract

Digital talent is a USD 100 trillion industry but only one third of jobs requiring digital talent can be fulfilled. Organizations are often left with the dilemma on how to manage digital talent. Digital talent management influences the recruitment, training and development strategies of the organization. Malaysia has recognized the importance of digital talent as early as 2015 by outlining human capital development as one of the six cores in the 11th Malaysian Plan. The Malaysian industrial sector accounts over a third of the country's GDP, and employs 36% of the labor force. This paper proposes a research framework for identifying digital talent skills in the Malaysian tourism industry. There are SIX (6) main phases in the study: Preliminary Study; Identification of Digital Talent Skills; Data Collection; Development of Digital Talent Model; Development of Support Tool; and Evaluation. Expert reviews and questionnaires will be used as the research tools. Expected results include, but not limited to a list of digital talent skills, a new digital talent model, and a support tool for the Malaysian tourism industry.